View Global Marketing: Foreign Entry, Local Marketing, and Global Management Ebook Free
Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author:Johny Johansson
Published on 2008-11-03 by McGraw-Hill/Irwin
Available formats: PDF, ePub, Mobi, Kindle, Audiobook
Book Description :
Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.- Author -Johny Johansson
- Format BOOK | 662 Pages
- Published 2008-11-03 by McGraw-Hill/Irwin
- Language en
- CategoryBusiness and Economics
- ISBN10
- ISBN13
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
Ebook Available formats: PDF, ePub, Mobi, Kindle, Audiobook
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