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One Customer, Divisible
Author:Michael W. Lowenstein
Published on 2005 by South-Western Pub

Available formats: PDF, ePub, Mobi, Kindle, Audiobook

Book Description :

Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. Specifically, what information should a marketer gather from and about customers, and how to manage it, how to share it, how to apply it, customer by customer and situation by situation?